Free boat license, registration information

November 6, 2018

The Recreational Boating & Fishing Foundation (RBFF) has launched an easy-to-use widget that helps bring fishing license and boat registration information to consumers on any site the widget is added to. Users click their state on the map or select it from the drop-down menu to be taken directly to

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New US Coast Guard newsletter available

November 1, 2018

The United States Coast Guard (USCG) has published the fall issue of its Boating Safety Circular newsletter, which includes pertinent information spanning updated outboard engine weights, a new point of contact for manufacturers’ identification codes, a review of model year information, and other USCG news impacting the recreational boating industry.

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Boating marketing presentations available online

October 30, 2018

The Grow Boating Marketing Summit, held at IBEX in Tampa, included a diverse line-up of digital marketing experts who shared their insights with session attendees. These presentations outlined how to effectively market to the next wave of boaters by leveraging digital marketing channels, such as display ads, video, social media,

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Small shops: Tips for shortening your lead times

October 17, 2018

Torey Heinz, of Teagles Consulting, has a background in small manufacturing jobs shops. This gives him a good sense of how poor workflow and other issues can affect a small shop’s lead times. Shortening lead time is important, Teagle told participants at his Oct. 17 Expo session, because shorter lead

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The right technology can save you money

October 17, 2018

Trying to figure out which technology can save a business money can be confusing given all the options available. In his Oct. 17 Expo session, “Using Technology to Improve the Bottom Line,” Mark Stiver, manager of ecommerce, strategy and analytics for Trivantage, gave a high-level view of the primary types

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IFAI Expo 2018: Show Stopper winners on the floor

October 17, 2018

All the best from Texas: Wednesday morning, Oct. 17, at IFAI Expo led off with lists of winners for the year, including the most popular products on the show floor. The seventh annual Show Stopper competition was designed to showcase the best of the best in the industry, from fabrics,

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2018 International Achievement Award Winners Announced

October 17, 2018

The Industrial Fabrics Association International (IFAI) has awarded this year’s International Achievement Awards (IAA) for design excellence in specialty fabrics applications, announced at the awards breakfast on Wednesday, Oct. 17 at IFAI Expo 2018. IFAI Expo is the largest specialty fabrics trade show in North America, held this year at

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Sharpen your competitive edge

October 17, 2018

Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering

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Digital presence is key to acquiring new customers in 2019

October 16, 2018

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left

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Textile testing for comfort

October 16, 2018

IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating

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